This iconic and established premium ice cream brand is based in the heart of Wanaka, with its roots firmly in the surrounding mountains having been born at Treble Cone Ski Field In 2006. From there the award winning PURE New Zealand Ice Cream brand was created in 2011 and production was moved to the current facility in the Wānaka Township where the business has grown in both recognition and distribution, with national coverage of supermarket and specialist store channels along with export capabilities, producing 17 premium flavours that combined have won 83 Industry Awards including 2 Category Championships and 17 gold medals.

The recent commercial focus of the business has been on developing the brand and range, increasing market share, developing export capability and developing new and sustainable market channels. All of this while not compromising on the three key PURE pillars of naturally intense flavours, handmade with no artificial additives, and only the lightest possible touch on the environment.

The result is a successful business that still offers plenty of potential to expand in what is a fast growing sector of the premium foods market. So if you have been looking for a Wanaka business, or simply a change up from where you are now, then this is a rare opportunity indeed to secure your own business within a fun and fast paced environment, all with Wanaka as your backyard.